Awomenswearhouse
foundedbyInaaya.
Inaaya started INAAYA because she was tired of being told good design only lives somewhere else. She built the womenswear label she wanted to wear — in Karnataka, for everywhere. The menswear came later, cut from the same conviction.
Inaaya. The hand behind the house.
Designer, founder, and creative director — Inaaya leads every collection from her atelier in Karnataka. She trained in couture pattern-making, walked away from a corporate buying job at 24, and started INAAYA with one rule: design like a woman who knows what she's doing.
Four years. One vision.
A notebook, a small room in Karnataka, and one question: what would a womenswear house from a small town look like if it answered to no one?
Inaaya opened a studio, hired her first pattern-maker, and learned that fabric tells the truth before the customer does.
Forty pieces — womenswear only. Sold out in nine days. Worn in twelve cities.
We extended the line to men — cut from the same point of view. The wardrobe, not the gender, leads.
FW · 26 — the most uncompromising work we've done.
